It feels like everyone I know is asking the same question: How can my website rank on ChatGPT? It’s an understandable question, because the way customers search for products is undoubtedly changing. The “SEO is dead” pundits have set up again, but this time, their doomsaying actually feels real.

The problem is, AI search optimization isn’t all that simple. For starters, AI Search itself is still changing. There isn’t a status quo yet.

For example, imagine a customer asks their phone, “What’s the best smartwatch for under $200? I need it for running and office wear.” 

Instead of showing a list of links, as might have been the case just one short year ago (and who’s to say how accurate those links might have been) – the latest AI search engines will now come back with a handful of hyper-specific product recommendations. They’ll mention, say, three smartwatch models – including why each one might be a good fit – and they’ll even show you where to buy them. 

In the past few months, AI search tools like ChatGPT have rolled out major updates that transform how products are found and recommended. If you’re a business owner, marketer or ecommerce team lead, these changes affect you: they redefine what it means to be “visible” online. Traditional SEO (that is, getting to the top of Google) is no longer the only game in town – now we also have to consider “AI SEO”, or what some are calling “Answer Engine Optimization” (AEO for short).

The good news? By understanding how AI search engines work, you can adapt your eCommerce strategy to rank in ChatGPT and other AI search engines.

Let’s break down the latest developments in AI search, and how you can optimize your product listings so that your business stays front-and-center. 

Is ChatGPT the future of online shopping?

OpenAI’s ChatGPT is famous for chatting. Who’d have guessed? But as of early 2025, it’s also a pretty powerful search engine. In late 2024, OpenAI bestowed ChatGPT with the ability to search the web for up-to-date info. Now, when you ask ChatGPT a question, it can pull in current information and . Building on that, – essentially turning ChatGPT into a personal shopping assistant.

What does this look like? Let’s say you type: “I need a good office chair for back pain under $300.” ChatGPT will do a web search and then answer you with a short list of chairs. For each recommended product, It might say something like, “ErgoComfort Deluxe Chair – $249 – Great lumbar support and adjustable height” and then give a link to the retailer’s site. You can follow up with questions like “Does it come in black?” and ChatGPT will dig further. In essence, ChatGPT is trying to give you the answer you need (the chair to buy) all in one go, rather than making you sift through search results.

A few important things to note about ChatGPT’s shopping results:

• They include sources and stay up-to-date. ChatGPT will often cite where it found the info (e.g., “according to this Wired review…”). And since it’s using web search, it can reference the latest products and prices – an improvement from earlier versions that only accessed information up to 2021.

• No ads (for now). Unlike Google, which is filled with sponsored results for shopping queries, ChatGPT’s recommendations currently have . (like reviews and specs) pulled from third-party sites and structured databases, not based on any advertising arrangement. They’ve hinted that affiliate links or “tasteful ads” might come later, but as of early 2025, it’s organic. This levels the playing field – your product can rank in ChatGPT if it’s relevant and well-reviewed, not just if you outbid others.

• Personalization on the horizon. This means in the near future, if someone has previously asked ChatGPT about back pain relief, the AI might remember that and suggest ergonomic office chairs that help improve posture. This features hasn’t fully launched yet (and some regions like the EU may not get it due to privacy), but it signals the potential future of AI search: ultra-tailored recommendations.

Are your products optimized for ChatGPT and AI Search?

Let’s look at some strategies to increase your product’s visibility on ChatGPT.

1. Answer your customers’ questions

This is the time to beef up the FAQ sections on your website and product pages. Think about questions customers ask in support emails, in reviews, or on forums. Does your product page content answer those? If not, add a Q&A or a simple paragraph. For instance, if you sell a blender and people often ask in reviews “Can it crush ice?”, make sure your page explicitly states “Yes, this blender can crush ice – it has stainless steel blades and a ‘pulse’ function for ice crushing.” This way, if someone asks an AI “Can the XYZ blender crush ice?”, the AI can confidently pull that from your page.

2. Use Schema Markup & Structured Data:

ave feature X” might directly rank that Q&A answer. Use Product schema to feed the AI details like price, brand, dimensions, etc., which should also be mentioned in a best-in-class product listing. 

3. Focus on contextual, natural language content: 

AI search is all about context. Instead of just dumping keywords, product descriptions that rank in ChatGPT provide context around the product’s use. 

Paint a picture: “This tent is perfect for winter camping – tested to stay warm in sub-zero temperatures.” A sentence like that covers a lot of potential queries (“Is it good for winter?”, “What temperature can it handle?”). It’s also just more conversational and more aligned with how people ask questions. In this way, the sentence includes related terms without feeling forced (winter, sub-zero, warm – all relevant, naturally). 

Remember, AI understands synonyms and implicit meanings. If your content only lists bullet points like an old catalog, you might be missing out. Expand it into short paragraphs that teach the customer something. To give another example, including a line like “This 55” 4K Smart TV features an OLED display, delivering deep blacks and vibrant colors” on your page not only helps traditional SEO but also gives AI a juicy fact to latch onto. And it will likely engage your human visitors more too!

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4. Highlight and encourage customer reviews (The more detailed, the better):

On your own website, consider showcasing some customer testimonials or reviews that mention specific uses. “I took this tent on a 3-night trip in snow – it held up wonderfully.” A quote like that, if indexed, could be gold for an AI answering “Is this tent durable in snow?” 

On Amazon or other platforms, encourage customers to leave feedback on specific aspects (“How was the fit?”, “Did the product meet your expectations for X?”). More detailed reviews = more material for AI to work with. 

Some brands even use inserts or follow-up emails to ask for feedback on what shoppers used their product for. Just be sure to follow platform rules on how you can solicit reviews.

5. Keep content fresh and up-to-date

AI tools favor current information, especially for queries like “latest” or “2025 best…”. Update your blog posts or buying guides regularly. If you have a “Top 10 gifts” article from 2022 that still gets traffic, consider making a 2025 version and linking to it on the page. ChatGPT’s search might surface the newer article first. Also, if your product has a new version or update, update the listings and descriptions promptly. Don’t let outdated info linger – you don’t want the AI summarizing an old spec sheet.

6. Monitor AI mentions and citations

Start paying attention to whether and how your brand appears in AI-generated answers. You can do some tests: ask ChatGPT (with web browsing enabled) a question relevant to your niche and see what it cites. Do the same on Perplexity or Bing’s AI chat. If competitors are being cited but you aren’t, take a hard look at what sources are being used. Are they major media reviews? Specific blogs? Maybe you need to focus on PR to get covered in those sources, or improve your own site’s content to outrank them. Some SEO tools are beginning to offer “AI search result” tracking. While still early, it might be worth experimenting with those to see how you’re faring in AI answers versus traditional search.

7. Embrace up-and-coming best practices to rank in AI search

AEO is still a relatively new field, but some clear best practices are emerging. For instance, . 

Another up-and-coming best practice for AI search is the use of llms.txt – (similar to robots.txt) where you can provide instructions or data to AI language models crawling your site. It’s not widely adopted yet, but keep it on your radar as a potential tool to ensure AI models interpret your site correctly. 

You should also aim to structure your URLs and meta tags in a way that’s AI-friendly. For example, having (instead of random IDs) might give AI a hint about content, making it more likely that your content ranks in ChatGPT and other LLMs.

Even meta descriptions are seeing a new use: some experiments show that . So instead of a fluffy marketing meta description, you might opt for a concise summary of the key info on the page – essentially answering a likely question in 160 characters. This could help your chances of being picked up as a source by AI search engines.

8. Maintain a strong multi-channel presence 

Since AI engines pull their data from all over the internet, placing your product information and maintaining a positive reputation across multiple channels helps. This means continuing efforts in content marketing (blogs, guides, videos), PR (getting expert reviews or mentions on reputable sites), and community engagement (your brand reps answering questions in relevant forums). 

For instance, if there’s a popular Q&A site or a subreddit for your industry, being present there (in a genuine, helpful way) can indirectly boost the AI’s awareness of your brand. 

So, the more you legitimately contribute to those conversations, the better for your ChatGPT ranking.

How to optimize for ChatGPT and AI Search in 2025

So, what’s the takeaway? The way people find products is evolving, and fast. AI search isn’t replacing traditional search overnight, but it’s certainly supplementing it in important ways. Shoppers are getting used to the idea of asking a question and getting a direct answer.

Optimizing for ChatGPT and AI search isn’t as intimidating as it might sound. In fact, it’s largely about doubling down on what we’ve always known to be good eCommerce practices: provide clear, thorough information; understand what your customers care about and speak to those points; keep your data accurate; and deliver a great product experience that people will talk about. The AI part just means the format of discovery is changing – from lists of links to conversational snippets.

For now, start implementing the strategies above. Update one product page and then test it: ask ChatGPT, “Is [Your product] good for XYZ?” See what comes back. It can be an eye-opening exercise. 

And remember, we’re still early in this AI search revolution. Larger changes (and opportunities) are surely on the horizon, like deeper integration of shopping into these AI platforms, or new AI search entrants. By staying informed and agile, you can turn these changes into a competitive advantage.

In 2025 and beyond, the brands that thrive will be those who provide the most useful and relevant information – because that’s what these AI search engines are looking to deliver to users. Make your content count, and your products will be the ones that these smart assistants rank and recommend first. The world of search might be getting more complex behind the scenes, but the mission remains the same: connect people with what they want. If you help the AI do that with honest, helpful content, it’s likely to reward you by putting your business in front of more eyeballs (or ears, if they’re listening to the answer!).

In short: be the answer, and customers will find you – no matter how they ask.

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Why SEO Title Optimization Matters 

SEO titles are your first impression in search. They’re what potential customers see first on Google – and they play a major role in whether your product gets clicked or ignored. Google considers the title tag one of the most important on-page elements when determining the relevance of your content to a search query. 

For eCommerce brands, title optimization is even more critical. Effective titles don’t just help you rank well in organic search – they’re also essential for appearing (and performing) in Google Shopping feeds. That’s why every title must strike a careful balance between SEO best practices and compliance with Google Merchant Centre (GMC) requirements. 

At Fun88������, we believe every word should work harder. A well-optimised title improves discoverability, drives higher click-through rates, and ultimately helps your products convert better. In a competitive market, optimized titles should become your edge. 

Title Tags vs. Product Titles (H1 Tags) 

What’s the difference between Title Tags and Product Titles (also known as H1 tags)? Many businesses confuse these elements, but they serve different purposes.

What are product titles?

A product title is the product’s visible headline on a webpage. Product titles provide structure for users and can be linked to a title tag. They’re also known as H1 Tags. 

Example: <h1>Sony WH-1000XM5 Wireless Noise Cancelling Headphones</h1> 

What are title tags?

Title tags appear in search engine results and browser tabs. They heavily influence SEO rankings, as Google reads the title tag within a webpage’s html – which is why they’re also known as SEO titles. SEO titles are often the first signal of the page’s main topic, and are usually built by using a product title (H1 Tag). 

Example: <title>Sony WH-1000XM5 Wireless Noise Cancelling Headphones – Silver</title> 

Both title tags and product titles should work together to create an effective user-friendly experience. However, it’s particularly vital to understand SEO title best practices if you want your products to show up in search engines.

SEO Title Best Practices

SEO Title best practices differ based on search intent

An optimized SEO title should suit the user’s search intent. Different customer behaviours shape how people search for products, meaning a one-size-fits-all approach won’t work. 

• Electronics – Shoppers often search by brand and model number, making it crucial to prioritise these elements near the start of your SEO title tag.

• Fashion & Apparel – Consumers may search by style, colour, or fit. Best practices is to include these attributes in a natural order within your SEO title to enhance product relevance.

• Home & Kitchen – Features like size, material, and functionality should be highlighted in your SEO title, as they’re major influences on homeware buying decisions.

• Beauty & Skincare – Key product benefits, ingredients, and skin type suitability are major drivers in search queries – so be sure to include them in your SEO title tag.

How to structure title tags for maximum SEO impact 

Word order matters. Google interprets meaning based on how terms are arranged – for example, “milk chocolate” and “chocolate milk” aren’t the same. A well-structured title tag will help search engines match your product to a shopper’s intent as accurately as possible.

Follow these general guidelines for SEO title optimization:

• Prioritise search behaviour → Structure titles based on how customers search in each category. 

• Start with the brand first (if well-known) → “Adidas UltraBoost Running Shoes – Black, Size 10.” 

• Highlight key features → Material, size, colour, and functionality should be included based on importance relative to user search behaviour for that category.  

• Place important keywords early → Google prioritises the first few words in a title. 

• Use natural language → Avoid keyword stuffing; titles should be search-friendly and compelling. 

Here’s a couple of examples demonstrating optimized title tag structure by category:

1. Category: Electronics 

   Optimised Title Example: Sony WH-1000XM5 Wireless Noise Cancelling Headphones – Silver 

2. Category: Homeware 

   Optimised Title Example: Ninja Blender, High-Speed (Black, 64 oz) 

3. Category: Beauty 

   Optimised Title Example: The Ordinary Niacinamide 10% + Zinc 1% Serum – 30ml 

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Looking for an AI solution for SEO Title Tag generation?

Fun88������’s AI Copywriter helps eCommerce businesses create SEO title tags at scale – automating the manual writing process and ensuring high-quality, search-friendly results. 

Fun88������ structures each SEO title based on real-world search behaviour, prioritising the most relevant terms. Automating title generation saves time while ensuring consistency and high quality across your entire product catalogue. Whether you're updating titles directly on your eCommerce website or maintaining a product feed for Google Shopping, Fun88������ can generate and export SEO title tags tailored to your system.  SEO optimization becomes more complex at scale because product titles vary dramatically between categories. Fun88������ solves this by applying tailored logic to each category, allowing businesses to maintain quality and relevance without needing to manually adapt every title format. Our AI Copywriter even takes into account your website’s structure, including how your pages and URLs handle product variants like colour and size. This ensures that SEO titles remain accurate, scalable, and aligned with your eCommerce architecture. 

By handling both SEO optimization and GMC compliance, Fun88������ ensures SEO titles perform well in organic search and Google Shopping, increasing visibility and sales. 

Final Thoughts 

Your SEO title is not just a string of words. Treat it as a powerful tool to increase visibility, improve rankings, and drive sales. By balancing search intent, technical considerations, and automation, you can create compelling titles that both search engines and customers love. The sooner you start optimising, the sooner your rankings will climb!

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This blog is part of our series launched on International Women’s Day. In this series, some of the amazing women in the Fun88������ team share their career journeys, industry insights, plus inspiration and advice for anyone thinking of breaking into a similar career. 

Hi! I’m Sara.

I’m the Head of Data Science at Fun88������, where I get to do what I genuinely enjoy most: thinking about big problems and how to solve them with data science. I love working at the intersection of data science and engineering, designing new systems and solving complex problems that bridge both worlds.

My (definitely not straight-line) journey into tech

If you're looking for the story of someone who knew they wanted to be in data science from age 8, coded their first neural network at 12, and followed a perfectly plotted path to their dream job... that's not me.

I've always loved math, but somehow ended up at . I quickly realised this wasn't quite right for me – I wanted more quantitative work. The silver lining was that I learned how to communicate technical concepts in business settings, a skill that's proven invaluable.

Determined to course-correct, I pursued a Business Analytics masters at Warwick to focus on data science. My dissertation on dynamic pricing optimisation in retail gave me my first taste of applying algorithms to real business problems.

After graduation, I joined Deloitte and immediately gravitated toward analytical projects. Over three years, I worked across a surprising range of industries. Highlights included building analytics tools at the BMW assembly plant and working with McLaren's F1 strategy team. Nothing beats the pressure of knowing your models might influence race-day decisions.

Three years ago, I made the jump to Fun88������. After years in consulting, where projects would end just as they got interesting, I was drawn to the opportunity to build something lasting, to see products evolve over time. My first project actually leveraged my postgrad work on price optimisation for NFL, which was a satisfying full-circle moment.

A day in the life of a data scientist

The honest (and cliché) answer? There isn't a typical day in the life of a data scientist. That's what keeps this job interesting.

Some days I'm deep in code, building and testing models. Other days I'm in meetings, translating technical concepts for stakeholders or collaborating with engineers on implementation plans. I might spend a morning reviewing a junior team member's approach to a problem, then an afternoon researching a new technique we could apply to an upcoming project.

Recently, much of my time has been focused on LLM projects - figuring out how to effectively integrate these powerful but sometimes unpredictable models into practical business applications.

The evolution of data science and common misconceptions

I’d say the biggest misconception about data science is that it’s all about building complex models. The reality is that most of the job is understanding the problem, wrangling messy data, and figuring out how to implement solutions that actually work in production.

As for evolution, I've seen data science transform from a field where we had to fight for computational resources to run basic models to one where we have incredible tools at our fingertips. The rise of LLMs has been particularly fascinating – we're suddenly able to solve problems that seemed impossible just a few years (or even months) ago.

Looking forward, I think we'll see increasing focus on responsible AI development and deployment. The technical challenges are shifting from "can we build this?" to "should we build this, and how do we ensure it works fairly and reliably?"

What I love about working at Fun88������

My favourite thing about working at Fun88������ is the trust and autonomy, definitely. I get to work with cutting-edge models and have genuine support for R&D work. But more than anything, my favourite part has got to be the people - a team that's technically brilliant but doesn't take itself too seriously.

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My advice for starting a career in data science or tech

Be honest about what you don't know, but confident in your ability to figure it out. The field of data science changes so rapidly that even experienced professionals are constantly learning. The ability to say "I don't know how to do that yet, but I can learn" is far more valuable than pretending to have all the answers.

Also, don't underestimate the value of communication skills. I may have resented some aspects of business school at the time, but being able to explain complex concepts to non-technical stakeholders has opened more doors for me than any algorithm I've implemented.

If your background isn't traditional, don't apologise for it - leverage it. Different perspectives lead to better solutions, and some of the most interesting work happens at the boundaries between disciplines.

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Want to write a persuasive product description but not sure what best-in-class copy looks like? You’re in the right place – because the easiest way to learn is with examples! In this article, I’ll be breaking down 7 key features of a stand-out product description for D2C or retailer sites, with 8 real-life examples of product descriptions from a range of industries.

But first – why are product descriptions so important, anyway? 

A product description is a piece of marketing copy that explains what a product is, what it does, and why your shoppers need it in their lives. A whopping … And that alone is a serious reason to start taking stock of your product descriptions.  

More than that though, your product description is your opportunity to show your customer that you genuinely understand their wants and needs. You know how they spend their time, you get what they’re looking for from their purchase, you fundamentally speak their language. Connect with your customer. Use your brand voice to show them that the two of you are on the same level. Only then – by putting your customer first – can you position your product as perfect for them in a way that’s genuinely convincing. 

At the same time, don’t underestimate your product descriptions are the prime SEO retail estate that they are. Take advantage of your product copy to predict common questions or repudiate doubts, helping shoppers visualise exactly how your product will fit into their lives. If you’re selling a coffee machine, reassure your customers that it’s easy to set up: they don’t have to worry about a complicated configuration that will take them hours to work out. Not only will you strengthen trust, answering common questions is a great way to land a , as well as strategically adding into your copy. With enough research, your PDPs should bring highly motivated, organic traffic straight to your site. 

Sounds like a lot of work? Maybe. But if you get your product descriptions right, you’ll be rewarded with more traffic, more conversions, and sky-high customer satisfaction.  

So… want to learn what to include to write a product description that actually works? Read on for the ultimate guide to eCommerce product description best practice – with real-life examples. 

1. Features vs Benefits 

A five-star product description doesn’t just explain what a product is – it tells the customer why the product matters. In other words, don’t just talk about your product’s features when you could be selling its benefits too. Features refer to everything the product does – its specifications, attributes or functionality. Benefits explain how those features solve a customer’s problem or improve their life.

Here’s a few handy examples to explain the difference between the two:

1. If your product is a Rucksack, a feature could be Wide, padded shoulder straps – and a benefit might be Say goodbye to back pain!

2. If your product is a Dress, a feature could be Sustainably sourced silk – and a benefit might be Look good and feel good with a clear conscience

3. If your product is a Wristwatch, a feature could be Automatic time adjustment – and a benefit might be Never be late again

4. If your product is a Phone, a feature could be High-quality photo capture – and a benefit might be No need to buy a digital camera

To put this another way – and to quote the legendary Harvard Business School professor Theodore Levitt (two birds with one stone!): “People don’t want to buy a quarter inch drill. They want to buy a quarter inch hole.” 

However much you love your product, for your customers, what they buy is often just a means to an end. People don’t just want a Ferrari: they want to drive fast, or display wealth and status. And people don’t want a luxury coat: they want to be stylish, warm, and the centre of attention. The best ecommerce copywriting incorporates benefits, because doing so creates a deeper emotional connection with potential customers, building trust and increasing their engagement and conversion.

Here’s a great example of that in practice from . 

“Treat your feet to the ultimate comfort with these Ice Cream Socks! Crafted from soft, breathable combed cotton, these delightful socks boast a charming ice cream design that’s sure to sweeten your day. Featuring reinforced heels and toes, they provide long-lasting durability and a snug fit, making them the perfect choice for any ice cream enthusiast.

• Reinforced heel & toe”

This best-in-class product description is a short, one-paragraph piece of copy describing a relatively simple product. At the end of the day, someone searching for socks online is probably going to end up buying socks. They’re more of a necessity than an impulse buy, and don’t require much education or technical specs.

With this in mind, Happy Socks uses its description to fantastic effect, using benefits to highlight how the Ice Cream Socks stand out from their numerous potential competitors. The “soft, breathable combed cotton” promises “the ultimate comfort”, while the emphasis on the “reinforced heels and toes” alleviate any doubts about the material quality. As a customer reading this, you know that you won’t have to worry about potential holes – these socks will be with you for the long game. 

2. Know your audience’s pain points 

The best way to hone in on your product’s benefits is to make sure you understand your customers’ pain points. 

As a quick exercise, put yourself in the shoes of a customer shopping for cosmetics. You regularly wear makeup, but you’re still testing and experimenting with new products. Maybe you love how contour looks on other people, but on you it never ends up quite the way you want it. It’s always a bit too streaky, or greasy, or patchy by the end of a long day. You wonder if you could find a better shade match for your skin tone, because somehow it just doesn’t look natural… but with so many options out there, you’re not sure where to turn. 

After a quick Google search, you stumble upon And trust me, it’s a masterclass in addressing customer pain points…

Here’s the product description: 

“Give the complexion a naturally lifted look with Rare Beauty Soft Pinch Liquid Contour, an easy-to-blend liquid contour created for a range of skin tones. This contour is ideal for adding depth to the natural contours of the face, such as the jawline, chin, forehead, nose and hollows of the cheeks.

With a buildable, streak-free makeup formula, this Rare Beauty Liquid Contour helps enhance and add dimension with shadows that look real. Excellent for layering under or over makeup, this formula is never muddy, cakey, greasy or patchy.

Created for a range of skin tones, Rare Beauty Liquid Contour has seven shades made with long-lasting pigments that provide all-day wear.

Key Benefits

• Works to create a naturally lifted look

• Easy-to-blend liquid formula

• Helps enhance and add dimension with shadows that look real

• Buildable, streak-free formula

• Long-lasting pigments provide all-day wear”

All in all, there’s a lot to like here: SpaceNK have written an evocative, long-form description, with clearly scannable bullet points. Let’s zoom in on some of the pain points though to understand why this is such a great product description example.

First up: “I’m worried that my contour doesn’t look natural!” 

Space NK’s copywriter addresses this concern throughout the product description, weaving in the keyword “natural” at multiple points. Wearing the Soft Pinch Liquid Contour, will “naturally lift” your complexion, add depth to “the natural contours of the face” and create shadows that genuinely “look real”. The description goes all out to minimise doubt: this is the perfect no-makeup makeup.

And here’s another example: “My contour never lasts the whole day – by lunchtime, it already looks patchy!”

Again, no worries! The description highlights the product’s “long-lasting pigment” (in other words, a product feature), and follows up with why that’s relevant to the customer (and there’s the benefit). Long-lasting pigment provides all-day wear… ready to hit the Add-to-cart? 

3. Embrace your brand’s tone of voice

As once said, “PDPs are the new homepage” – and in 2025, this has never been more true. 

Just six years ago, 36% of traffic’s first point of contact with your website was through your homepage. 27% of traffic first discovered your site via a product detail page. Now, though, these stats have been reversed.

Last year, . This means that nowadays, for many customers, their first– perhaps only – major touchpoint with your brand is through your PDPs. 

This is why it’s so vital to make sure your PDPs reflect your brand. Missing descriptions or descriptions that don’t match your brand’s tone? They aren’t going to cut it. You can’t rely on your homepage to sell your brand’s narrative anymore – your PDPs need to sell your story too. You need whip-smart, brand-aligned copywriting… and you need it for every product detail page across your entire site. 

Best-in-class copywriting means showcasing your products’ clear benefits, knowing your audience’s pain points, honing sophisticated SEO… and doing all that without ever breaking out of your brand voice. 

At Fun88������, our AI copywriter & SEO expert generates and optimises best-in-class copy for your D2C site, while perfectly adhering to your brand’s tone of voice.

To showcase this, let’s look at two examples of copy with opposing tones of voice, for two equally brilliant – but very, very different – brands. 

Sophisticated tone

LK Bennett is a luxury British women’s clothing and fashion brand, whose product descriptions demand highly sophisticated copy. Here’s an example of how Fun88������’s AI copywriter channels this polished tone to describe

Here’s the product description: 

“Our Gigi plissé polkadot midi dress offers timeless elegance, perfect for special evenings. This black fit-and-flare dress, crafted from recycled materials, features a polkadot print, plissé pleats, and frill trims, culminating in a sophisticated V-neck and full length sleeves. Pair it with strappy heels and a stylish clutch bag for a complete ensemble.”

The Fun88������ AI uses some really evocative adjectives to channel LK Bennett’s refined brand voice. “T������������”, ‼�����ڱ𳦳�”, “s�DZ�󾱲��پ������ٱ��” and “s�ٲ��������” all help customers associate the product with a classy, luxurious sophistication. At the same time, the copy doesn’t go into more detail than necessary, keeping the description scannable and direct. It’s a fantastic example of great product description copywriting for a luxury brand.

Playful tone

On the flipside, – again generated by Fun88������’s AI copywriter – takes a vastly different approach. 

Here’s the product description: 

“Meet Clove, the sweet teddy bear who’s making sustainability snuggly! This beautiful, sustainably made 13” bear has ultra-soft beige plush, a charming cream-colored bowtie and matching paw pads, and a modern design that seamlessly complements nursery décor. Clove is crafted from recycled materials, from the packaging to the stuffing inside. Even the shipping bag is sourced from recycled materials! 

Baby GUND is proud to introduce our first line of sustainably soft friends, sourced from 100% recycled materials! Each friend is crafted with luxe, ultra-soft recycled plush, fiber fill, thread, and pre-consumer recycled beads. Only recycled packaging and labels were used. Each plush pal is also adorned with super-cute, baby-safe accessories, and all complement gender-neutral nurseries effortlessly, making this collection perfect as décor and gifts for new parents. It’s our gift to future generations of cuddlers.”

As you can see, Fun88������’s AI copywriter has embraced GUND’s soft and playful tone of voice to produce cute, light-hearted copy, replete with excited exclamations and alliteration that rolls off your tongue (“sustainably snuggly”, “charming cream-colored”). The AI copy mirrors the warmth and nostalgia that parents associate with Baby GUND, but also weaves in the brand’s commitment to sustainability in a way that feels natural. Chances are, it will resonate well with environmentally-conscious parents!

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4. Educate your audience – where appropriate!

Your eCommerce copywriting should empower your customers to understand what they’re purchasing. That’s pretty much a given, right? 

There’s a fine balance to maintain here, though – because not all products or brands will require the same level of detail. If your audience is primarily made up of subject matter experts, too much entry-level information could feel patronising and alienate them. Conversely, consumers looking to purchase everyday items like eggs or toilet paper might not care so much about long, informative descriptions: they just want to buy some eggs, no frills attached. We’ll go into more detail about these scenarios in the next section. 

However, if you’re selling products that don’t fall into either of those two categories, detailed, educational copy can genuinely be a game-changer. If you’ve got a USP that really makes your products stand out, make sure your customer knows exactly what makes your brand so special. 

Similarly, when selling to an entry-level audience, teaching your customer how to use your product will give them confidence in their purchase – and trust in your brand going forwards. It’s your job as a copywriter to make sure you hit the right level of detail for your customers. 

Let’s take a look at a great example of this with

“Instant radiance - achieved the good old-fashioned way. If you’re using a chemical exfoliant, try this cult self-preserving skin cleanser instead - we’ve packed it with a bounty of beautiful ingredients to get your skin barrier in peak condition and removed the artificial preservatives into the bargain.

Ideal for complexions that feel shiny or dull, a blend of sea salt provides medium to strong buffing action to stimulate skin cell turnover, and deeply cleanse away dirt and pollution. As you scrub, deeply softening mango butter, coconut oil, glycerine and silken tofu leave your skin rejuvenated, glowy and smooth as silk. Softening and brightening, this self-preserving and alcohol-free version of our bestselling Ocean Salt has a slightly richer consistency than the original and still works wonders all over.

Leaving the world Lusher than we found it

Ocean Salt face scrub cleans up ecosystems as well as complexions! Our sea salt, harvested by hand and machine, helps birds find a place to rest, nest and feed. Sea birds love salt pans and our suppliers in Croatia, Spain, Turkey & Bulgaria make sure migrating birds have a safe and friendly place to stop over.

How to use:

Using a physical exfoliator allows you to tailor the intensity of your scrub so that it suits your skin perfectly and you don’t go too far. Apply generously to damp skin using a circular motion, rinse away and follow up with a good moisturiser.”

Yep, I definitely learnt something from that product description. 

Lush is a brand that knows their audience inside-out – and that audience is environmentally conscious. While your average non-marine-biologist can’t be expected to know much about seabird nesting, Lush’s customers would probably be interested to know that their purchase is contributing to healthier ecosystems. Calling that out in the product description builds trust in Lush and its core brand values. By educating their customers, they’re proving that they care about the exact same things. 

And Lush don’t stop there, either. The “How to use” section is another goodie, demonstrating the brand’s commitment to authenticity and transparency. Including this informational piece not only keeps Lush’s products super accessible, growing their customers’ confidence, but also subtly nudges their audience away from competitors’ chemical exfoliants.

5. But don’t teach your grandmother to suck eggs

…Like I mentioned, some audiences don’t need as much educating. Customers shopping for tech or hardware tend to be great candidates for neat, precise product copy with minimum waffle. 

Say you’re looking for something particularly technical, like a new hydraulic bottle jack. (What’s that, you ask? ) 

You’ve got a list of specs your purchase should meet, and you want to compare products from a range of brands to make sure you get the right tool to fit your needs. 

For this kind of product, sensory, flowery language is typically a no-go in your product description: your customer just wants you to get to the point! That’s why in this case, it’s best practice to keep your product copy accurate and specific, with clear lists of features and use cases or applications. 

This product copy for Princess Auto was generated by Fun88������’s AI copywriter to meet that very brief. And surprise, surprise, it’s

Here’s the example product description: 

This 12 ton portable hydraulic bottle jack combines low-profile design with steel and cast-iron construction. The electrostatically painted finish and automatic oil bypass system provide dependable operation for demanding automotive lifting tasks.

Features

Electrostatic Paint Finish: Ensures corrosion resistance and longevity

Two-Piece Handle Design: Enables transport and compact storage

Automatic Oil Bypass System: Prevents over-pressurization for improved safety

Low-Profile Design: Allows access to vehicles with minimal ground clearance

Steel and Cast-Iron Construction: Provides structural strength for high-capacity loads

Applications

Low-Profile Vehicles: Supports lifting of cars with minimal ground clearance

Industrial Equipment: Suitable for farm machinery and industrial equipment

Commercial Trucks: Assists with maintenance of large commercial vehicles

Agricultural Machinery: Enables servicing of farm vehicles and equipment

As you can see, this product description’s factual, highly-relevant bullets give the bottle jack tool the best chance to shine. Fun88������’s AI copywriter has made every word count: there’s no unnecessary fluff in this description, but it still hits all the relevant SEO keywords. There’s no risk of alienating the highly technical target audience with over-simplified educational information either – so Princess Auto’s customers can have confidence that this bottle jack is designed with their individual, practical needs in mind. 

6. Keep it scannable 

We’re all busy, busy people! And yes, that includes your customers.

While , that doesn’t mean all those customers will read every single line. Pay attention to how you structure your product description and make it as easy as possible for your customers to digest all the important info. 

To illustrate what I mean, here’s another example product description generated by Fun88������ AI. This time, we’re looking at

Here’s the product description example: 

Would you like to wake up to a brighter, more youthful complexion with this high-performing treatment that assists in your skin goals? Yes, please!

• Brighter, more even complexion

• Reduction in fine lines and wrinkles

• Improves cellular skin turnover

Why You'll Love It

Get ready to dazzle with the Diamond Cellular Night Restorative Treatment cream! This high-performing night treatment is your secret weapon for a radiant and youthful complexion. Formulated with the finest ingredients like Cellular Sal Acid and shea butter, it works wonders in improving skin cell turnover and deeply nourishing your skin. The result? A younger-looking, luminous glow that will have you looking and feeling your absolute best.

How It Works

The Diamond Cellular Night Restorative Treatment is a powerhouse in overnight skincare. Cellular Sal Acid boosts your skin's natural cell turnover, while shea butter provides intense nourishment. This treatment is infused with diamond powder to brighten your complexion, reduce the appearance of fine lines and wrinkles, and lift and redefine facial contours. Wake up every morning to refreshed, rejuvenated, and visibly younger skin.

Product Features

• Contains Cellular Sal Acid to boost skin cell turnover and renewal

• Enriched with shea butter for deep nourishment

• Infused with diamond powder to brighten your complexion

• Reduces the appearance of fine lines and wrinkles

• Helps lift and redefine facial contours

• Suitable for all skin types

• Supports collagen production for firmer skin

• Gives a radiant, glass-like finish

• Ideal for overnight repair

While this product description may be on the longer side (coming in at just over 230 words), every word still hits home. The bullet points and bolded headings make this copy scannable and easy-to-read, helping shoppers get to what they want to know, fast. Fun88������’s AI copywriter pulls off this skim-friendly structure without compromising on content, either: this best-in-class product description is firmly aligned to Oriflame’s distinct, brand-level tone of voice. that are emotionally-charged, persuasive and drive excitement are sprinkled throughout the copy – including “radiant”, “r����ܱ���Բ��ٱ��” and “intense nourishment”. 

And if you’re still unsure how to write a scannable product description, these quick tips for best practice might help (I’ve kept them scannable in their own right!):

• Clear section headings 

• Front-load the most important information first – shoppers won’t always scroll

• Avoid long, intimidating paragraphs

• Bulletpoint key features and benefits 

• Sprinkle in “power words” that grab attention

• Add an FAQs section to answer common questions

• Include a comparison table with key specs if relevant

7. Address common search queries

Last but not least, let’s talk about SEO keywords. 

Here’s a quick overview before we dive deeper: 

Short-tail keywords are broad search terms that typically consist of one to three words (e.g., "AI copywriting"). They have high search volume, high competition, and less specific intent.

Long-tail keywords are more specific and usually longer phrases (e.g., "AI-generated product descriptions for ecommerce") with lower search volume but higher conversion potential because they match more precise user intent.

For SEO, long-tail keywords are valuable for attracting targeted traffic, whereas short-tail keywords help with brand visibility.

Great ecommerce copywriting should include a combination of relevant long-tail and short-tail keywords within the product description, but long-tail keywords typically take priority. This is because users searching for long-tail keywords (e.g., "black leather hiking boots for men waterproof") generally have more intent to purchase. In contrast, short-tail keywords are often better suited to titles, meta descriptions and product categories, as they’re broader and less targeted towards search queries from high-intent customers. 

Take a look at for a brilliant example of a product description that addresses common search queries:

• Collectible bistro model – Immerse yourself in the charm of French café culture with the LEGO Icons French Café building set for adults

• In the box – This home office decor kit includes elements to build a classic French bistro with a facade, hanging flowerpots and ornate seating

• A detailed model building set for adults – Open the double doors to reveal a small seating area with regal wallpaper and dark-wood furnishings

• Bookshelf decor – Make a DIY desk decor for the home or office with a detailed model kit featuring a slim profile and flat back for shelf display

• Gifts for coffee lovers – This LEGO set for adults makes a great anniversary gift for men and women, for fans of LEGO model kits, food and travel

• 3D building instructions – Build like never before with the LEGO Builder app where you can save sets, track progress, zoom in and rotate models in 3D

• Welcome to the zone – Discover a space for relaxation with the inspiring range of creative DIY building sets (sold separately) designed specifically for adults

As you can see, Lego’s product description gets high marks for keyword optimisation, without the description feeling bloated and full of unnecessary filler.
The copy does a great job of answering the questions “who is this for?” and “how can it be used?” by emphasising the set’s varied appeal to hobbyists ("detailed model building set for adults", "bookshelf decor"), travellers ("French café culture", "food and travel") and gift buyers ("anniversary gift for men and women", "gifts for coffee lovers"). Lego are casting their net wide, ensuring they maintain their appeal to the diverse variety of customers within their broad audience. 

And that’s a wrap! Hopefully, with this best practice in mind, writing the awe-inspiring product copy of your dreams feels more achievable than it did 10 minutes ago. And if you’d like to learn more about Fun88������’s AI copywriter and SEO expert for eCommerce,  

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Are poor product descriptions holding back your Google Shopping campaigns? 

If your Google product listings are too vague, you’ll lose clicks. If they’re too bloated, you’ll get cut off mid-sentence. Worse still, if your Google Shopping description doesn’t align with your eCommerce site’s product detail page (PDP), you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? How should you optimize your product descriptions for Google Shopping? And how do you balance brand consistency with platform-specific optimization? 

This guide has the answers. Packed with practical, no-nonsense best practices, we’ll walk you through how to optimize your Google Shopping product listings for maximum visibility, better click-through rates, and more sales. 

To optimize for Google Shopping, prioritize consistency

First thing’s first, it’s important to prioritize a high-level of consistency between your Google Shopping descriptions and your PDPs.

There’s two simple reasons for this.

1. A consistent description helps build trust with customers. If potential shoppers see one description on Google Shopping and another on your website, it might cause confusion or mistrust.

2. Matching descriptions can improve your SEO and search engine ranking. It’s always a good thing to avoid conflicting information.

However, at the same time, your Google Shopping descriptions shouldn’t be word-for-word replicas of your website PDPs. When creating your Google Shopping descriptions, keep in mind…

Google Shopping Character Limits:

Google Shopping has specific character limits for product titles and product descriptions, so if you’re aiming to follow Google Shopping best practice, you’ll need to tailor your content to fit within these constraints.

Google Shopping titles can technically be up to 150 characters. However, because only 70 characters are typically displayed on Shopping ads and free product listings,

When it comes to descriptions, Google Shopping imposes a limit of a maximum of 5000 characters. However, again because Google only displays a limited number of characters for product descriptions in Shopping ads and free listings, . It’s best practice to list the most important details, such as size, material, intended age range or special features in the first 160–500 characters.

In contrast, no such hard constraints exist for Product Detail Pages on your website. 

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It’s best practice to avoid symbols and special characters in Google Shopping listings

Aside from character limits, there’s plenty of other best practice and optimization tips to bear in mind for Google Shopping product listings. One major bugbear is the use of special characters and symbols – these should both be avoided for effective Google Shopping SEO optimization. Why? Well…

• Overuse of special characters, including trademark symbols, can sometimes delay or even block your Google Shopping campaign’s approval. This is because your special characters could be stripped out or encoded incorrectly on shoppers’ devices, which could lead to formatting errors in your Google Shopping feed. Naturally, this would send your product listing plummeting down in the rankings – not great for your Google Shopping SEO.

• At the same time, as mentioned above, Google Shopping titles and descriptions only give you a limited word-count to play with – and special characters take up valuable space. Symbols like ® and ™ don’t add SEO value and may not be meaningful to shoppers. A cleaner listing without these symbols is better practice for Google Shopping – the listing won’t get blocked, and ultimately, it’s just more user-friendly.

• You also shouldn’t use capital letters for emphasis within your Google Shopping description, because capitalized text is common in spam and untrustworthy ads. However, you should still use capitalization where it's appropriate, including for abbreviations, phone numbers, countries and currency. For example, 'ADHD', 'UNICEF', '1-555-CALL-NOW', 'UK' and 'USD', should all be capitalized. 

Google Shopping Best Practices

In summary, start actioning these Google Shopping optimization tips to ensure your products show up for your customers.

1. Use the same core product information across your website and Google Shopping to ensure consistency, but tailor the descriptions to fit Google Shopping best practices.

2. Include the most important information and keywords within the first 70 characters of your Google Shopping title.

3. Emphasise key features and benefits in the first 500 characters for Google Shopping descriptions.

4. Ensure your Google Shopping descriptions aligns with your brand tone and message.

5. Avoid symbols, special characters, and unnecessary capitalization in your Google Shopping product listing.

6. Always check Google Shopping’s policies to ensure compliant, optimized listings.

For effective optimization of your Google Shopping listings, you’ll need to find a balance between mirroring the content of your on-site PDPs and tailoring content to the platform’s specific requirements. Clear, concise, and well-structured descriptions improve both visibility and click-through rates, helping customers find the information they need quickly.

By prioritising key details in the first 500 characters, avoiding unnecessary symbols, and aligning with Google Shopping’s feed policies, you can create SEO-optimized product listings that perform effectively without compromising brand integrity. Keeping these best practices in mind will help you make the most of Google Shopping as a valuable sales channel.

Good luck! 

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Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here. 

Read on to find out why… 

1. Personalisation is important – but it isn’t always what you think

2. Customer expectations for privacy differ depending on the market – here’s how to get it right

3. It’s crucial to make sure your business is on the same page

4. Generative AI is the future, and it’s happening now

5. Unlocking your customers’ lifetime value can lead to huge wins

What is Savant London? 

Savant London is a calendar must for anyone working in eCommerce. 2025’s event brought together over 250 senior leaders in eCommerce, marketing, digital, and customer experience from the UK's most dynamic brands, retailers, and manufacturers. 

Personalisation is important – but it isn’t always what you think

Personalisation doesn’t just mean tailored recommendations for repeat or first-time customers. Instead, try going back to basics and start with crafting your brand’s narrative and content strategy. Think about what will resonate with your customers at different stages of their buyer journey, and make content that you know they’ll want to consume. This is a key aspect of personalisation that will really help your brand stand out. 

For instance, sharing your brand’s or founder’s story is a great touchpoint for customers at the Top and Middle of Funnel, in the “awareness” or “consideration” stages of the buyer journey. A key cornerstone of ’s personalisation strategy is posting make-up tips and tutorials on YouTube for their older audience of post-menopausal women, whose needs differ from the younger demographic that most cosmetic products market to. This empathetic personalisation strategy shows customers that they’re truly understood, nurturing brand loyalty by predicting the emotions around, questions about, and situations in which customers will actually use the brand’s products. 

Customer expectations for privacy differ depending on the market – here’s how to get it right

While privacy legislation varies by region, beyond that, it’s also important to pay attention to customer expectations in order to avoid alienating potential shoppers. Whilst in the US, a customer might receive 4 emails a week without batting an eyelid, sending 1 email per week in the EU could risk an onslaught of unsubscribes. And when it comes to emerging markets like Brazil, prevailing attitudes there are ahead of the curve when it comes to data privacy. Creating a thoughtful communications strategy that tailors to customer expectations by region is a must in order to build a strong relationship of trust with potential buyers and ensure the right message hits at the right time.

It’s crucial to make sure your business is integrated

Do Marketing and Sales use the same words to describe your products, campaigns and metrics? Does Operations use the same vocabulary as your call centres? It’s best practice to develop a simple, easy-to-understand internal language that keeps your whole company on the same page. Developing a centralised dashboard that is easily understood by each user will do wonders to reduce internal friction, ensuring a better handover and a more holistic understanding of your customers. Push for simplicity at the heart of your organisation – and at the end of the day, take everything back to the same question: “Does this action help my customer?” 

Generative AI is the future, and it’s happening now

GenAI was the word on everyone’s lips at Savant 2025, with huge praise for its cost-saving potential. Claire Hennah, Non Executive Director at , summed it up in a line: “With Generative AI, we can create much more than we have ever been able to, and at a cheaper cost.” Similarly, ’s Head of Ecommerce, Michael Manton, uses Fun88������’s AI copywriter to free up bandwidth for his team, creating valuable time to focus on all other aspects of improving CX. Not only does Hornby use Fun88������’s AI to generate huge volumes of content across multiple brands and 1,000s of SKUs, the tool also functions across multiple markets and languages, surfacing key insights about content performance via its clear prioritatisation dashboard. 

Unlocking your customers’ lifetime value can lead to huge wins

Customer lifespan measures the time between a customer's first and last purchase, and typically sits around 1-3 years. For , however, customer life span is significantly longer, with a key segment of customers purchasing from the gift company on a 5 year cycle. Virgin cited their innovative product and CX as the main reason for this impressive lifetime value, but also highlighted that they ran dedicated brand and awareness campaigns to continually bring back long-term customers. When a customer shares negative feedback, rather than labelling their churn as inevitable, Virgin aims to tackle such friction points head on and recapture these customers with the right message at the right time. AI automations have been particularly helpful for creating this personalised comms strategy. 

Like always, Savant 2025 was a fantastic opportunity to meet with leaders from across the retail landscape and explore the future of eCommerce. If you missed the chance to catch up and learn how Fun88������’s AI copywriter and SEO expert can save your eCommerce business 1,000s of hours in time,

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These days, it feels like artificial intelligence is making a new breakthrough every week. Among the latest trends making waves is agentic AI – a transformative approach that promises to redefine how intelligent systems operate, interact, and ultimately drive business growth. But what is agentic AI? And how does agentic AI distinguish itself from other AI paradigms? What about its benefits, the challenges it poses, and what it could mean for the future of Ecommerce? In this insight piece, I hope to cut through the hype and clear up some key questions, empowering you to understand how agentic AI systems could be customized for your specific business needs.

What is Agentic AI?

Agentic AI systems are often also referred to as AI agents. The term “agentic” refers to artificial intelligence systems designed with agency (as is probably no surprise). But what does “agency” mean in practice?

Bona fide AI agents can operate independently to make decisions, learn from their environment, and act to achieve designated goals. Unlike traditional AI systems that might rely on pre-programmed rules or require direct human intervention at every step, agentic AI possesses a level of autonomy. These agents are not only reactive but also proactive – able to anticipate needs, explore new strategies, and adapt dynamically to changing conditions.

In essence, agentic AI functions similarly to human employees in that it:

1. Observes: Continuously gathers data from its environment.

2. Decides: Evaluates the data against its objectives.

3. Acts: Executes decisions to further its goals, sometimes even discovering new goals along the way.

This represents a monumental opportunity – not only for Ecommerce, but for the business world on a global scale. AI agents – able to adapt to unexpected disruptions and learn from their mistakes – have the potential to take on vast amounts of manual, repetitive desk-work that would usually take a human employee weeks or even months. That carves out more time for your team to focus on creative or strategic projects, with better job fulfilment, productivity, and satisfaction to boot.

How does Agentic AI differ from traditional automation tools?

While the term "agent" might evoke images of traditional automation bots, agentic AI stands apart in several critical ways.

1. AI agents prioritize autonomy over automation.
   Traditional automated systems follow a fixed set of instructions. In contrast, agentic AI can decide which actions to take without explicit instructions for every scenario. This autonomy allows it to handle novel situations effectively.

2. AI agents are goal-oriented.
   Rather than executing tasks in a linear, predetermined manner, agentic AI systems are designed with overarching goals. They continuously evaluate their environment and adjust their strategies to maximize goal attainment, much like an entrepreneur navigating market challenges.

3. Agentic AI prioritizes learning and adaptation.
   While many AI systems are capable of machine learning, agentic AI goes a step further by integrating continuous learning with decision-making. It can refine its actions based on real-time feedback, making it more resilient and effective in dynamic settings.

4. AI agents are interactive.
   Unlike static systems that passively respond to inputs, agentic AI interacts with its environment, which includes other systems, users, and external data sources. This interactivity makes it a potent tool for managing complex ecosystems like Ecommerce platforms.

Benefits of AI Agents for Ecommerce

There are several key advantages of agentic AI for Ecommerce.

1. Enhanced Personalization
   Agentic AI systems can analyze customer behaviors in real time and adjust recommendations, promotions, and content dynamically. This hyper-personalized experience increases customer satisfaction and drives conversion rates.

2. Operational Efficiency
   By autonomously managing inventory, pricing strategies, and supply chain logistics, agentic AI can optimize operations, reduce costs, and minimize human error. This efficiency translates to faster delivery times and a better overall customer experience.

3. Dynamic Market Adaptation
   In the volatile landscape of Ecommerce, market trends shift rapidly. Agentic AI's ability to learn and adapt on the fly means businesses can stay ahead of trends, swiftly adjusting strategies to capture emerging opportunities.

4. Improved Decision Making
   Agentic AI systems leverage vast amounts of data to inform decisions. Their capacity for independent analysis and action means they can propose or implement changes more rapidly than traditional decision-making frameworks, fostering a more agile business environment.

Challenges, risks, and ethical considerations of AI Agents in Ecommerce

With great power comes great responsibility. While the potential of agentic AI is vast, it is crucial to address the inherent challenges and ethical implications that comes with this technology.

1. Accountability
   When an AI system acts autonomously, attributing responsibility for its actions can be complex. Businesses must establish robust frameworks to monitor and audit the decisions made by agentic AI systems to ensure accountability.

2. Bias and Fairness
   Like all AI systems, agentic AI is susceptible to biases embedded in the data it learns from. Rigorous testing and transparent methodologies are essential to prevent discriminatory practices, particularly in customer-facing applications.

3. Security Risks
   Autonomous systems, if not properly secured, could be exploited by malicious actors. Ensuring that agentic AI systems have strong safeguards against hacking and data breaches is paramount.

4. Ethical Use
   The ability for AI to make decisions independently raises ethical questions about transparency, consent, and the potential for unintended consequences. Establishing ethical guidelines and regulatory frameworks will be key in navigating these concerns.

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The future of Agentic AI for Ecommerce

As agentic AI continues to evolve, its impact on copywriting and SEO within Ecommerce is set to be revolutionary. The next generation of digital marketing will be defined by AI-powered content strategies that not only engage customers but also drive higher search engine rankings.

• Tailored Content Creation
  Agentic AI will soon enable Ecommerce platforms to generate personalized copy that speaks directly to individual customer segments. By analyzing consumer behavior and preferences in real time, these intelligent agents can craft unique product descriptions, blog posts, and ad copy that resonate with target audiences—boosting both engagement and conversion rates.

• Dynamic SEO Optimization
  Traditional SEO strategies are often reactive and static. In contrast, agentic AI can continuously monitor search trends, keyword performance, and competitor tactics to adapt content strategies on the fly. This means that your eCommerce site can stay ahead of the curve with real-time adjustments, ensuring top rankings on search engine results pages (SERPs) and attracting consistent organic traffic.

• Enhanced Keyword Strategy
  With the ability to process vast amounts of data, agentic AI can uncover emerging keywords and semantic search trends that traditional research might overlook. By integrating these insights into your content strategy, your eCommerce platform can target long-tail keywords and niche queries, providing a competitive edge in crowded markets.

• Automated A/B Testing and Content Refinement
  Agentic AI can autonomously run A/B tests on various copy elements—from headlines to call-to-action buttons—determining which variations perform best. This continuous optimization process not only improves user engagement but also refines SEO strategies by ensuring that all content is aligned with the latest search engine algorithms.

• Real-Time Content Adaptation
  Imagine an AI that can instantly tweak your product descriptions or landing page content based on shifts in user behavior or seasonal trends. This real-time adaptation ensures that your messaging remains relevant and persuasive, ultimately leading to better search visibility and higher conversion rates.

• Integrated Analytics for Strategic Insights
  By merging copywriting and SEO data with customer behavior analytics, agentic AI provides a holistic view of your content’s performance. This integration empowers marketers to make data-driven decisions, fine-tune campaigns, and forecast future trends—all of which are critical for maintaining a competitive advantage in the fast-paced world of eCommerce.

In summary, the future of agentic AI in eCommerce is poised to redefine copywriting and SEO. By delivering tailored, dynamic, and continuously optimized content, agentic AI will empower businesses to capture new markets, enhance user engagement, and drive sustainable growth in the digital marketplace. Embracing these advancements will not only elevate your brand’s online presence but also ensure that your Ecommerce platform remains agile and competitive as technology pushes onwards.

So, are AI Agents the future of Ecommerce?

In my opinion, absolutely. Agentic AI is a definite leap forward in the way intelligent systems are designed and deployed. AI agents’ ability to operate autonomously, learn continuously, and adapt in real time make them a powerful tool for addressing the complexities of modern Ecommerce. However, with its benefits come significant challenges and ethical considerations that must be managed with care.

By staying informed and proactively addressing the challenges, Ecommerce businesses can harness the potential of agentic AI to not only meet but exceed customer expectations online.

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In case you’ve missed it, the is coming into effect on 28th June 2025. This new legislation will require businesses selling in the EU to meet up-to-date accessibility standards that cater to people with disabilities – or else risk legal consequences.

In other words, there’s never been a better time to prune your alt text and brush up on ARIA landmarks. Prioritising accessibility is vital for compliance – but more importantly, it also equips eCommerce businesses with the tools to broaden their brands’ reach and create a better experience for all their customers. 

Here’s what eCommerce managers and content creators need to know:

Accessibility Will Be Mandatory for EU Operations

The EAA sets clear expectations for eCommerce businesses. Websites, apps, and digital services must comply with – a broad accessibility standard that includes as a requirement for web content but also extends to other areas like assistive technology compatibility and document accessibility. There’s a requirement for features like alt text for images, clear navigation, proper heading structures, and sufficient colour contrast.

Failure to comply could lead to hefty fines and damage to brand reputation. But businesses that get it right won’t just avoid penalties. They’ll also unlock opportunities to attract and retain more customers, including the

A New Standard for User Experience

Accessibility improves usability for everyone, not just users with access needs. Clearer designs, better navigation, and more inclusive content will benefit every customer, including older shoppers and mobile-first users.

For content creators, this means prioritising easy-to-read language, descriptive alt text for visuals, and ensuring media has captions or transcripts. For eCommerce managers, it means working closely with developers to conduct accessibility audits and build compliance with the EAA into the design and development process.

Accessibility Is an Untapped Revenue Driver

By addressing accessibility barriers, businesses can tap into an often-overlooked market segment. For UK businesses alone, the estimated annual cost of inaccessible websites is a staggering . Making accessibility improvements is a smart, ethical business decision that can drive significant growth.

How to Get Ahead of the Curve

1. Conduct an Audit: Free tools like or can help spot-check individual pages, but for a more comprehensive approach, consider an Fun88������ sitewide accessibility audit to identify and prioritise fixes at scale.

2. Prioritise Fixes: Address key areas like navigation, checkout flows, and product descriptions. One common issue is missing or unclear alt text—Fun88������ can generate descriptive, product-context-aware alt tags, ensuring every image is accessible and SEO-friendly.

3. Upskill Teams: Train content creators, designers, and developers on accessibility best practices, so compliance becomes second nature rather than an afterthought.

4. Embed Accessibility in Your Workflow: Make compliance a default part of every design, content, and technical decision, setting your site up for long-term success.

By taking these steps now, businesses can stay ahead of upcoming regulations, improve user experience, and tap into an underserved customer base. Accessibility isn’t just about compliance—it’s a strategic advantage.

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Unlock more conversions this Valentine’s Day with these proven strategies for eCommerce.

Alongside Christmas, Boxing Day and Black Friday, Valentine’s Day is one of the retail calendar’s most important dates. , with US consumer spending hitting . More shoppers buy their Valentine’s gifts online than anywhere else – so make sure to prepare your eCommerce site to take full advantage of February 14th. 

Read on for 4 must-know strategy ideas to maximise traffic and sales this Valentine’s Day. 

The origin of Valentine’s Day

Nowadays, we recognise Valentine’s Day as the celebration of all things romantic. But how did it all start? Valentine’s Day actually dates back to 8th century Europe, where it originated as a Christian feast day in honour of a martyr called Valentine. As courtly love came into vogue in the 14th and 15th centuries, the day gradually became associated with romance. By the 18th century in England, the holiday already looked quite similar to what we associate with Valentine’s today: couples exchanged flowers, sweets and chocolates, as well as sending each other handmade cards. Today, Valentine’s Day is celebrated by billions of people worldwide. 

Who are the Valentine’s Day shoppers? 

, with the average UK male spending €116 on gifts in 2021. In comparison, the average female spent roughly 1/3 less, at €76. In the US, the biggest spenders are aged 35-44; , which is approximately $142.91 more than the wider average. However, other groups aren’t far behind when it comes to romantic celebrations – with , That’s not to mention Galentines, buying presents for pets or family, or the 36% of UK adults who think …

As Valentine’s Day continues to grow in significance, especially in the eCommerce space, it’s clear that this is a key opportunity for retailers to maximise both traffic and sales. With such a large portion of the population celebrating, and significant spending expected from key demographics, now is the time to refine your strategies and ensure your online store stands out.

So, without further ado – here are 4 tried-and-tested tips to help you unlock more conversions this February 14th. 

1. Stay on trend with seasonal and romantic messaging

Valentine’s Day is all about emotions, so incorporating love, connection, and the spirit of romance into your product descriptions will help your products resonate with shoppers and capture the essence of the season.

Product descriptions optimised with holiday-related keywords will also improve your products’ search rankings, ensuring that they’re seen by as many shoppers as possible. 

How to implement:

• Use evocative, sentimental phrases like “Fall in love all over again”.

• Integrate holiday-specific keywords into your product descriptions, focusing on the romantic or passionate themes associated with Valentine's Day. are useful aides here – or learn how you can automate keyword research and seasonal copy generation with Fun88������ Boost. 

• Highlight how and why the product is ideal as a Valentine’s Day gift.

Example:

Before: “A beautiful sterling silver bracelet.”

After: “A delicate sterling silver bracelet, the perfect Valentine’s Day gift to show her how much she means to you.”

2. Personalise product recommendations

Personalised suggestions can help supercharge your Valentine's Day sales. Use customer browsing habits or previous purchases to recommend thoughtful gifts.

How to implement:

• Pin a “Valentine’s Day Gift Guide” to your homepage or blog.

• Feature personalised gift suggestions based on customers’ preferences or past purchases.

• Offer a quiz to help customers choose the perfect gift (e.g., "Find your Valentine’s Day gift in 3 easy questions!").

Example: A customer who previously bought jewellery might be shown a curated collection of luxury necklaces or rings for Valentine’s Day

3. Promote limited-edition or seasonal products and deals

Offering exclusive, limited-time products or deals makes customers feel special and encourages a sense of urgency. Be careful to get your offers live in time to coincide with the holiday traffic:  , whilst 11% make Valentine’s Day purchases at least a month early.

How to implement:

• Release a collection of Valentine’s Day-themed items (e.g. heart-shaped jewellery, custom cards, or limited-edition packaging).

• Release special offers or promotions for Valentine’s Day – this could include free shipping, flash sales, or small Valentine’s gifts with every purchase. 

• Bundle products as a gift set around a Valentine’s theme: items might include chocolates, flowers, wine, jewellery, and candles. 

• Add a holiday-themed header banner:  “Shop the perfect Valentine’s gift today – sale ends Feb 13th”. 

• Add a “Valentine’s Day” shop category for easy navigation.

Example 1: A cosmetics brand could launch a special edition Valentine’s gift wrap as an optional add on to every purchase. 

Example 2: A clothing brand could launch a special offer: “Get 14% off your Valentine’s Day order with code LOVE14.”

4. Use long-tail keywords for specific Valentine's Day searches

Long-tail keywords (longer, more specific search terms) capture more targeted traffic, ensuring that shoppers looking for specific Valentine’s Day gift ideas can easily find what they’re looking for. 

How to implement:

• Short, single-word keywords like “gift”, “Valentine’s” or “romantic” will face lots of competition, making it hard for your products to rank in the search engine results page.

• Instead, target long-tail keywords related to Valentine's Day gifts for specific people, like “Valentine’s Day gifts for boyfriend” or “best gifts for wife on Valentine’s Day.”

• Use a variety of synonyms and word combinations to match how customers might search for specific items.

Examples:

• “Unique Valentine’s Day gifts for boyfriend”

• “Luxury Valentine’s Day gifts for wife under $100”

Valentine’s Day is a major opportunity to tap into your customers’ emotions and drive meaningful engagement with your products. By aligning your strategies with the spirit of the season — whether through evocative product descriptions, targeted keywords, or exclusive holiday offers — there’s a wealth of potential to create a memorable shopping experience that genuinely drives purchases. As the competition heats up, staying ahead with thoughtful planning and creative execution will ensure your eCommerce store stays top of the search engine results page for Valentine’s Day shoppers.

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2025 is set to be a seismic year for innovation in ecommerce – there’s a lot of buzz around technical breakthroughs, the impact of Gen Z, and everything in between. 2024 already ushered in some revolutionary shifts: Generative AI – and ChatGPT in particular – became bona fide household names, whilst the social commerce ecosystem rapidly expanded. , and average consumer screen time is predicted to only continue growing this year. 

But with so much hype pulling teams in so many different directions, it can be difficult to decide where to focus. Which trends really matter most for ecommerce? To help you set out a killer retail strategy, here are 5 key predictions and innovations for ecommerce in 2025… (Number 5 might surprise you!)

Innovation 1: Generative AI will be an essential part of the ecommerce toolkit.

This first ecommerce innovation probably comes as no surprise. Everything you’ve heard is true: in 2025, GenAI’s meteoric growth shows no signs of faltering.

AI is already playing a huge role in personalising the shopping experience, with to deliver more tailored experiences for their customers. In 2025, GenAI will take things one step further: it’s predicted that . And with new research from McKinsey demonstrating that , building an AI-first business is becoming increasingly necessary for ecommerce teams looking to stay ahead. 

Innovation 2:  Trust will be a non-negotiable for your customers.

It’s a hyper-personalised world out there, and consumers are becoming increasingly wary of how their data is being used by brands. , whilst . at all. 

Meanwhile, regulatory bodies are actively investigating and penalising companies that violate data privacy laws – , claiming the firms were unlawfully sending European Union user data to China.

Safeguarding and signposting trust will be of vital importance for winning shoppers back to your eCommerce site, time and time again. , showcasing the significant financial opportunity for businesses that prioritise trust.

Innovation 3: Agentic AI will be Ecommerce’s golden child.

Agentic AI is expected to see significant growth in popularity and adoption within the Ecommerce sector in 2025. The term “Agentic AI” refers to autonomous AI agents capable of independently executing customer or business requests. Unlike traditional AI tools that require human input to complete tasks, agentic AI takes things further by independently carrying out complex processes without the need for constant human oversight. It’s able to adapt and learn from its mistakes, and remembers what you tell just like its human team-members. In short, agentic AI could be genuinely revolutionary when it comes to maximising ecommerce efficiency and growth.

Although Agentic AI is still new on the scene, we’re already seeing some major early adopters. – a CX team of independent AI agents – in September 2024, and . It seems certain that 2025 will see agentic technology significantly develop, with the potential for huge, global adoption and innovation across the wider ecommerce landscape. 

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Innovation 4: Gen Z and Millennials will be at the heart of ecommerce strategy. 

Again, perhaps this one’s no surprise, but winning over Gen Z and Millennials is anticipated to play a leading role in ecommerce innovation and strategy for 2025. Predictions suggest that , with . These generations are the internet’s digital natives – and consumer purchasing behaviours and brand expectations are already being fundamentally reshaped by where they hang out and what they care about.

Gen Z in particular are known for social media savviness. And for good reason too! – and in the same study, over a fifth (22%) reported spending at least 7 hours or more on social media every day. With this in mind, user-generated content and influencer marketing are predicted to be key strategy trends for ecommerce this year, as younger consumers increasingly tend towards trusting community voices over brands. A whopping , which represents a monumental shift from traditional, site-based online shopping. I think it’s clear why

How to surf this wave? Brands that incorporate authenticity and social media into their strategy will be best positioned to win the loyalty of Gen Z and Millennial shoppers this year.

Innovation 5: Accessibility will become an urgent priority. 

In 2025, accessibility will be an urgent necessity for ecommerce. From 28th June, new requirements will apply across the European Union to meet accessibility needs for all people with disabilities. Businesses operating in the EU will be required to add alt text to images, clearly denote page sections with ARIA landmarks, and maintain sufficient colour contrast – or risk facing legal consequences. 

As things stand, 69% of shoppers with accessibility needs currently abandon websites that are difficult to use, resulting in £17.1 billion in lost revenue each year for UK businesses. As 2025 progresses, companies that prioritise accessibility will not only comply with new regulations but also stand to unlock significant untapped revenue, ensuring their sites are inclusive and user-friendly for all customers.

Looking ahead into the next year, generative AI, agentic AI, trust, and accessibility will be the defining pillars of success for ambitious businesses looking to outpace the competition. Gen Z and Millennials will be important audiences to win over – whether by emphasising authenticity or intensifying focus on social commerce. By embracing these 5 trends and innovations, ecommerce professionals can position themselves for accelerated growth and enhanced customer retention in 2025 and the years to come.

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ChatGPT is quickly embedding itself into the fabric of our daily lives. It’s suddenly the go-to site for everything from trip-planning to technical troubleshooting. But if you’re an ambitious ecommerce team looking for a specialist product content generation solution, you may find that ChatGPT falls short.

Although ChatGPT is a great starting point for building product descriptions, it can take hours of manual refining and editing to bring that copy up to scratch across the board. 

But what alternative AI product description generators are out there?

In this guide, we’ll compare ChatGPT with Fun88������, an AI Copywriter specifically designed to deliver measurable ecommerce results. Fun88������’s features include generating and optimising your on-page copy – including product descriptions, alt text, titles and specifications – as well as baking in SEO and comprehensive competitor benchmarking.

We’ll consider how ChatGPT and Fun88������ measure up against each other in terms of quality and accuracy, scalability, configurability, and overall time saved.

By the end of this guide, you should feel equipped to make an informed decision about which AI tool is better for your Ecommerce team. 

Is there a ChatGPT alternative for Ecommerce?

These days, ChatGPT seems to be everywhere: it suggests last-minute recipes, creates first drafts in seconds, and even helps your kids with their homework. It’s an AI jack-of-all-trades… but world-class product pages aren’t one-size-fits-all. 

Whilst ChatGPT is a generic AI that’s great at tidying up initial ideas, it isn’t trained or designed for Ecommerce optimisation at scale. 

To maximise the value you get from an AI product content tool, you could consider: 

1. The tool’s configurability – its content should match your brand’s formatting, tone of voice, and other important guidelines 

2. How much you trust the reliability and quality of the generated content

3. How the tool performs at scale

4. Whether it automates SEO and keyword optimisation, including analysis of high performing competitors 

5. The amount of time invested – including set-up and integration, plus manual revision of any AI-generated material

We’ll use these five indicators to compare the respective value that ChatGPT and Fun88������ can offer your Ecommerce team. 

Fun88������: The ChatGPT Alternative for Ecommerce

Fun88������ is the specialist Ecommerce AI copywriter that we’ll be comparing to ChatGPT in this guide. 

In brief, Fun88������ is an agentic AI tool that optimises product listings across your D2C, retailer sites and marketplaces to drive traffic uplift. Unlike ChatGPT, Fun88������ was created specifically for Ecommerce and travel retailers. This means it’s been trained on millions of Ecommerce PDPs, and is capable of highly tailored, bespoke copy that drives conversions by 10%+.

When you log into Fun88������, the first thing you’ll see is this dashboard: 

At a glance, you see scores for your site’s content, accessibility, and technical performance.

These scores are calculated based on the number of errors and opportunities the Fun88������ AI detects across your site’s Product Detail Pages. 

You can also view how your PDPs rank compared to your competitors’ – and why.  

Scrolling down the page, you can filter your PDPs by category. You’re able to input different guardrails and guidelines for each of these categories, so that Fun88������ produces custom content for each specific set of requirements. 

Clicking through to the Beauty category, Fun88������ compares your content score to the score of your highest ranking competitor. In the above screengrab, the example company scores highest on title and specs, but significantly lower than its competitor in terms of description quality. 

The amber opportunity score reveals that there are 2,713 areas where the Beauty category’s content could be optimised for better conversion or discoverability. 

Let’s use Fun88������ to take these opportunities on board. 

Clicking through to a specific PDP, we can see that The Ordinary Azelaic Acid Suspension has an overall content score of 40, with 2 errors and 18 opportunities. 

Fun88������’s AI content generator optimises the product’s title by increasing the number of keywords and overall word count. This more than doubles the potential search volume of the PDP from 14,112 up to 36,387. 

Alongside the title, Fun88������ also generates SEO-optimised copy for your description, specs, and any alt text.

So, that’s Fun88������ in a nutshell. But how does this AI copywriter for Ecommerce compare with ChatGPT? 

To recap, we’re considering the two AI tools in terms of their configurability, quality, scalability, SEO capabilities, and the overall time you’ll save. 

If you’re already familiar with ChatGPT and know it isn’t right for your team, you can to learn more about Fun88������ over a call. For an in-depth comparative breakdown, read on! 

Configurability: ChatGPT vs Fun88������

ChatGPT

Whilst ChatGPT is first and foremost a generic AI chatbot, it can still be configured to meet specific Ecommerce brand requirements – to a limited extent. The more rules or product descriptions that ChatGPT is asked to generate, the less consistency you’re likely to see.

Generating Ecommerce content with ChatGPT generally requires significant time investment from a human content editor, who manually alters each description to ensure accuracy. At scale, this process becomes a huge time-sink. 

It’s also common for ChatGPT to “hallucinate” – that is, produce false or misleading information – if a user tries to stack too many requirements in one prompt.

Fun88������

Fun88������ automatically ensures all tone-of-voice, brand guidelines, keyword and formatting requirements are reliably adhered to; nothing is too complex. Its configurability makes it ideal for teams managing diverse product ranges.

Whilst giving ChatGPT too many requirements can lead to hallucinations, Fun88������’s proprietary chain-of-thought approach ensures that client requirements are automatically atomised and fed to Fun88������’s AI copywriter step-by-step. This ensures that Fun88������ reliably meets complex and varied copy requirements, with no additional time invested by the user – and no unexpected additions or inaccuracies. Every piece of copy produced by Fun88������ is unique. 

ChatGPT does not take this methodical approach, and so struggles to handle multiple rules or requirements. 

Winner: Fun88������

Reliability and quality: ChatGPT vs Fun88������ 

ChatGPT

Whilst ChatGPT is a well-loved brainstorming tool, it isn’t built to produce high-performing PDPs without significant human input. An Ecommerce content specialist must manually edit and polish ChatGPT’s copy. 

At the same time, ChatGPT sometimes introduces inaccuracies into product descriptions, or ignores important aspects of brand identity altogether. This is especially true if ChatGPT is asked to stick to several rules at once, with different rules for multiple complex categories. Its data may also be out-of-date. 

The more PDPs that ChatGPT generates, the more you’ll notice a tendency towards repetition. Unfortunately, it has plenty of tells that alert shoppers you’re relying on it for content generation. ChatGPT’s overuse of em-dashes is well-documented, and it tends to rely on oddly corporate jargon like “elevate” or “supercharge”. Or, it will just sound… well, kind of weird. “Experience the timeless fusion of form and function with this lovingly handcrafted paperclip”… Anyone?

Fun88������

Fun88������’s copy generation has been fine-tuned on millions of Ecommerce PDPs. This ChatGPT alternative takes a highly robust, two-part approach to Quality Assessment, with both AI and computational-based quality checks. Its generation is rooted in up-to-date, real-time data you know you can trust. 

At the same time, Fun88������ never automatically pushes any content live without permission. So if you’d prefer to check over its generated content with a human eye, you can. 

Winner: Fun88������

Scalability: ChatGPT vs Fun88������

ChatGPT

Designed for single tasks, ChatGPT is not intended to be used at scale. Ecommerce teams utilising ChatGPT must generate content one-by-one. 

Fun88������

Fun88������’s AI Copywriter was built for scale, generating and optimising thousands of PDPs in real-time. The ChatGPT alternative is a fast and painless no-code solution, that easily integrates with your existing setup. Outputs are automatically formatted to match your specifications.  

Winner: Fun88������

SEO: ChatGPT vs Fun88������

ChatGPT

ChatGPT can provide general keyword suggestions, but lacks the deep SEO integrations required for comprehensive keyword research. It is capable of using data from publicly available sources – like your site or your competitors’ – to generate a downloadable CSV with keywords organised by category. However, it does not have a rigorous keyword selection process, and explicitly recommends utilising external tools like Semrush for a more accurate result. 

Fun88������

Fun88������ automatically runs keyword research for all PDPs – with no further effort involved. Like ChatGPT, it makes use of publicly available sources such as competitor sites, but also allows you to input large proprietary datasets. It automatically takes factors such as keyword difficulty and domain authority into account, injecting relevant keywords into generated copy without sacrificing tone of voice or other brand requirements. 

In contrast to ChatGPT, Fun88������’s AI Copywriter automates the manual keyword research process by independently accessing tools like Semrush. The best performing relevant keywords are then incorporated into your generated copy. 

The prioritised keyword lists for each product detail page can also be directly exported from the Fun88������ platform. 

Winner: Fun88������

Time Saved: ChatGPT vs Fun88������ 

ChatGPT

While ChatGPT generates drafts quickly, significant time must be spent revising, prompting, and integrating the content on an individual basis. Keyword research and competitor analysis also require external tools and substantial manual effort.

Fun88������

Fun88������ saves days and weeks of writing, editing and integration by producing content that’s ready to go! Its optional no-code integration with your PIM system means that content can be bulk-uploaded with ease. No IT involvement is required during set-up.

Winner: Fun88������

So, is Fun88������ a better ChatGPT alternative?

The scores are in. When selecting the best fit for your content generation needs, it’s important to consider your individual goals and requirements. 

Whilst ChatGPT is a better generalist AI copywriter, Fun88������’s tool has better configurability, reliability, scalability, SEO, and time efficiency for Ecommerce teams.

Fun88������’s specialist capabilities makes it the better choice for:

• Creating high-quality, publishable product content at scale

• Adhering to complex brand guidelines

• Automating SEO and competitor analysis

Interested to learn more? Book a demo below and receive free samples of Fun88������’s AI copywriter in action, tailored to your brand’s PDPs.

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At earlier this year, the Fun88������ team hosted an intimate event called You, I and GenAI at Soho House in Barcelona. It was designed to be an open, practical discussion for brands and retailers, focusing on how Generative AI is shaping the future of Ecommerce.

And honestly, Shoptalk felt like the perfect place to host the event; it’s no secret that GenAI is a hot topic right now, and the atmosphere was electric like nothing we’ve ever seen before. According to Statista, – and that number is growing month on month.

Nevertheless, while generative AI tools like ChatGPT are certainly the most popular, we kept hearing the same question again and again by Shoptalk attendees. Is an off-the-shelf, generic AI like ChatGPT really the most reliable AI for an Ecommerce use-case? Can ChatGPT, Claude, and the like genuinely produce content that is accurate enough to use verbatim on product detail pages?

Short answer: No, these off-the-shelf AI tools probably aren’t that accurate – at least not compared to AI tools specifically configured with the eCommerce use-case in mind.

But if you want the long answer? Buckle up, let’s talk about pros and cons of off-the-shelf AI!

Pros and Cons of ChatGPT for Ecommerce

Using generative AI is common enough now that we can almost say it’s standard, but how much value do off-the-shelf AI solutions really offer Ecommerce teams? Yes, these tools can create content at rapid speed and low cost, and they remove some need for proofreading when it comes to spelling and grammar – but their problems with wider accuracy and reliability hamper their ability to produce publishing-standard copy.

The more copy these AI tools produce , the higher the risk of duplicated copy, compliance failure, incorrect product particulars, conversion rate reduction and poor SEO.  The copy often lacks emotion and will often fail to replicate a brand’s tone of voice successfully.

If being used for non-published copy creation, like for internal guides or administrative documents, off-the-shelf solutions like ChatGPT are great. However, you’ll need much more data, training and finesse to increase conversion rates when crafting copy for Ecommerce product pages.

The most accurate AI for Ecommerce?

AI tools specifically built for an Ecommerce use-case offer teams a far higher quality of content. Unlike off-the-shelf solutions like ChatGPT, specialist AI tools usually require configuration. While this initial set-up process takes more time in the short-term than firing off messages at ChatGPT – we’re talking an hour or so as opposed to minutes – the results of specialist solutions are just simply better. The pros of using a specialist AI tool include creating professional-level content, saving hours of time in the long run, better overall website quality, lower costs than hiring an entire copy team and increased conversion rates of PDPs. 

Why ChatGPT isn’t reliable for Ecommerce

Standard GenAI engines do not have the best reputation for capturing tone and producing copy with emotion. Part of creating a brand-loyal community is finding a unique tone for your business and using it consistently across your retail presence to create familiarity for your customers.

Optimising content with an application-specific GenAI engine not only covers the more technical aspects of writing like SEO, grammar and spelling, paragraph length and readability scores but also brings a higher level of expertise in how the copy should be restructured to convert better. 

Expert software must be configured properly, which is a lengthy process requiring development and iteration, but the content produced is indistinguishable from professional copy teams. 

For our part, Fun88������ has worked with brands and retailers for years, perfecting our AI Copywriter’s capabilities by balancing brand messaging, conversion rate optimisation and SEO copy. In that time, the team has developed 85+ action prompts and integrated first-party datasets to ensure the tone of voice is maintained, product technical details are correct, and the content is optimised for the buyer’s key search terms and conversion. Fun88������ clients see a >15% increase in conversion rates on their PDPs with the added bonus of 1,000s of hours saved and the ability to optimise in bulk. They’re stellar results that simply wouldn’t be possible with the likes of off-the-shelf AI tools like ChatGPT.

Why optimising product pages with GenAI is worth it

Everyone knows that enhancing your product pages increases conversion rates by improving user experience, building trust, and driving action. But for people, this is a long, manual and thankless task. The high volume of intensive writing and proofreading makes it ever more likely that errors and inaccuracies slip into your product copy.

In contrast, when configured correctly, a powerful Generative AI tool can leverage data-driven insights to make impactful changes 10x faster than any individual could. This type of GenAI also provides a level of personalisation and scalability that would be too time-consuming for a regular team member. Paired with its ability to leverage Natural Language Processing and SEO principles, using a tailored GenAI engine for content saves time and money and makes a very clear difference in your conversion rates, no matter where that traffic is coming from. 

Who are Fun88������ – and why do we know what we’re talking about?

The Fun88������ team stand at the cutting edge of Ecommerce, providing global brands and retailers with the most accurate AI-generated copy on the market. By marrying generative AI with human expertise, Fun88������ ensures the creation of trustworthy, reliable, and effective content that’s designed to increase your conversion rates.

Don’t waste your marketing spend by sending customers to poor product pages.. Instead, get in touch with Fun88������ to learn how our AI copywriter can help you increase your conversion rates and create a better user experience than your closest competitors. 

To get started with Fun88������ and see tailored samples of our AI copywriter in action, schedule a meeting with Thomas McKenna, CEO & Co-Founder of Fun88������, . 

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Shoptalk Europe wrapped up just a few days ago – and I think any other attendees will agree that there was an absolutely amazing quality of insights, leadership and genuine passion on display at this ecommerce calendar mainstay. In this article, I’ll explore some of the key trends that seemed to be on everyone’s minds this year. In 2024 and beyond, these trends will redefine how brands engage with their customers and enhance how they do business.

What is Shoptalk?

is a major retail and Ecommerce conference held annually in key locations around the world, including Las Vegas, Chicago, Abu Dhabi, and Barcelona. The events bring together thousands of professionals from across the retail ecosystem – including established retailers, direct-to-consumer brands, tech companies, startups, investors, and analysts –  to discuss the future of retail, emerging technologies, and evolving consumer behaviour.

Shoptalk Trend 1: Generative AI and the shiny new era of content creation

A particularly hot topic at the forefront of many people’s minds this Shoptalk was the growing number of retail businesses now leveraging Generative AI, particularly in optimising product content.

Countless brands and retailers are using GenAI to craft more engaging, accurate and effective product content, both visual and written. Industry leaders are now looking to hone in on using the tool for enhanced personalisation – because by analysing customer data, advanced GenAI can create content that resonates more deeply with individual preferences and shopping behaviours.

Another potential use-case that everyone seemed excited about was GenAI for SEO optimisation. With the right insights, advanced AI can generate content like page titles, meta descriptions and tags that can be optimised for search engine performance. That said, just pasting content from ChatGPT won’t cut it. Only a rigorous, retail-specific GenAI platform, with the right data and a multi-step QA process will enhance your SEO capabilities.

Shoptalk Trend 2: Product Detail Pages are the new homepage

Product Detail Pages (PDPs) were another major talking point at Shoptalk this year, with a particular emphasis on the strategies that can be used to maximise their conversion rates. The interest in PDPs is timely – now more than ever, Product Detail Pages are critical elements of the customer journey and can be the deciding factor in a shopper’s purchasing decision.

Research shows that just six years ago, 36% of visitors first landed on your homepage, while just 27% arrived via a product detail page (PDP). Today, those numbers have flipped.

But in 2024, only 21% of traffic entered through the homepage, while PDPs accounted for 36% of first visits. In other words, for many customers, their first – and possibly only – meaningful interaction with your brand now happens on a PDP.

The vibrant discussion around PDP strategy at this year’s Shoptalk proved that it’s a topic looming big in retailers’ minds. But by focusing on data-driven PDP content optimisation, brands can significantly enhance their conversion rates and improve overall sales performance.

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Shoptalk Trend 3: Goodbye manual processes, hello efficiency!

Maximising efficiency and eliminating the need for manual updates was another sticking point among Shoptalk attendees this year. Throughout the event, many leaders we spoke to said a priority for their brand had been eliminating, or at least reducing, the need for arduous, time-consuming manual processes.

Content audits require a substantial administrative load in modern Ecommerce and the management of optimised PDPs can eat up hours of your team’s time. Although QA is vitally important for the efficacy of your content, manually reviewing reams and reams of product content is a headache that no-one wants to deal with.

Good thing we’ve created an AI solution for this problem ��油���ٱ���…

Like always, Shoptalk proved to be an invaluable opportunity to meet with leaders from across the retail landscape and explore the future of Ecommerce. We believe that going forward, the businesses that perfect these three eCommerce optimisation pillars by leveraging data-driven insights and generative AI will be the brands who see the most continued success as we enter a new era of retail.

Ready to transform your Ecommerce strategy and usher your brand into a new age of customer experience? and discover how our AI Copywriter & SEO Expert can enhance your business performance and maximise growth.

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For ecommerce brands and retailers, generative content has revolutionized how quickly and efficiently product listings can be created. This transformation is setting a new standard in the industry, enhancing both retailer trust and consumer confidence in the digital content that they encounter. But can we really rely on AI to write compelling product content? And why does confidence in the technology seem to be growing month on month?

Can you really trust AI?

In 2025, generative AI is far from a niche trend or underground gimmick: already, thanks to the technology. But can ecommerce brands really trust AI copywriting? Increasingly, the answer is yes – but not without caveats.

Concerns about AI-generated copy often revolve around quality, tone, and accuracy. Some ecommerce teams worry that content will feel generic, misrepresent products, or fail to meet SEO standards. These concerns aren't unfounded – broader, non-specialist AI tools have a tendency produce bland or error-prone text for ecommerce. Retailers often question whether AI product content can match the quality produced by human copywriters and content teams – and consumers may wonder if they can trust content generated by algorithms.

The key to addressing these concerns lies in approaching content generation collaboratively. To solidify trust in AI copy, retailers should be actively involved in the content generation process, providing essential information and insights to inform the AI’s generative frameworks. By helping build the foundational data that informs content creation, retailers can ensure the final AI output is accurate, relevant, and aligned with their brand's voice and values. This collaborative process builds trust in the AI content.

For consumers, brand loyalty plays a crucial role in how AI-generated content is perceived and whether it’s trusted. When consumers believe that a brand consistently acts in their best interest, they are more likely to engage with and trust the content presented to them. Additionally, if the AI content in question is directly related to the impressions and interactions that led consumers to the page in the first place, it stands to tangibly enhance the customer journey.

Growing trust in AI

Though trust in AI continues to be a hot topic, it seems like times really are are a-changing. In 2023, found that participants judged human and AI-written content to be equally credible – and that the AI content had the added bonus of being “clearer and more engaging”.

Within ecommerce, a growing number of case studies demonstrate how AI product descriptions significantly boost performance. One Midwestern farm supply store saw a 15% uptick in conversion rate thanks to AI-generated product descriptions, while A/B testing with AI delivered over . On the enterprise productivity front, McKinsey even estimates that

Altogether, these findings suggest that with proper oversight, ecommerce brands can – and do – trust AI as a powerful, trustworthy aide for generating product content.

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Why is trust in AI on the rise?

Growing trust in AI is driven by its growing presence in everyday life, especially increasing workplace adoption. A 2024 study found that, reflecting how quickly AI is becoming embedded in professional routines.

Meanwhile, , demonstrating widening corporate investment. As AI literacy improves and regulatory frameworks take shape, user confidence is steadily increasing.

In short, as AI becomes more pervasive and better understood, trust continues to rise.

In conclusion, trust in generative AI is on the rise, with the technology increasing in workplace uptake and user confidence month on month. Retailers who embrace this new paradigm can confidently create high-quality content that resonates with consumers, ultimately driving engagement and conversions. As this trend continues to evolve, the partnership between AI and human expertise will be the cornerstone of a successful ecommerce strategy.

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Why ecommerce content optimisation matters

In 1996, Bill Gates coined the now famous saying, "Content is King". In other words, the content that your company puts out there is the single most important determining factor for successful websites and online business success. More and better content equals more and better leads, plus far louder amplification of your brand’s voice.

Back in the 90s, Bill Gates was predicting the then-distant future of the internet, but his core idea remains highly relevant today. Content is still vital for attracting and engaging audiences, building trust, and establishing authority. We now live in what has been dubbed "the information age", where content is consumed at a never before seen rate. Websites have entire teams focused solely on content creation, and there are even people with "Content Creator" as a job title.

But winning customers is not as easy as churning out clunky content – whether blogs, product descriptions or features lists – simply for the sake of it. The mere existence of content isn’t enough to win in our uber-competitive modern day. Content also needs to be optimised; there needs to be a clear ecommerce content strategy. Everyone knows that attention is limited – and with the rise of short-form video and shrinking s, there’s an ever-more-urgent pressure to get to the point. 21st century customers are impatient and discerning. If your product pages, blogs, or category content don’t immediately serve their needs, someone else’s will.

As an added incentive, search engines themselves reward relevance, clarity, and structure. An ecommerce product page with precise, well optimised content will rank higher on search results pages – and consequently be seen by and resonate with a greater number of relevant customers.

With this in mind, your ecommerce content strategy should revolve around two key goals. Firstly, content should be optimised to meet the expectations of your customers – and secondly, that content should be optimised for search so that your customers can find it in the first place.

Ultimately, ecommerce content optimisation ensures your brand can compete in a saturated market by being found, trusted, and chosen.

Ecommerce Content Optimisation Strategy

Goal 1: Optimise ecommerce content for customers

When customers are considering buying a product online, they expect to learn everything they need to know about the product in as little time as possible. One study by Nielsen Norman Group found that , meaning your ecommerce product pages need to front-load value and clarity.

Here’s what to focus on in your title, description and specs to ensure your ecommerce content is optimised for increased ROI.

Title optimisation strategy for ecommerce

Product titles are often the very first piece of information your customers see. It’s important to be descriptive, relevant and accurate so that customers can quickly decide whether to explore the product further. Keywords that indicate to a customer that this product will match what they are looking for will also help improve the product’s ‘findability’ in site search or a search engine.

It’s best practice strategy for product titles to include information such as:

• Brand name

• Product name

• Product reference code

• Relevant product attributes (Colour, Size, Material, Gender etc)

Whichever information you choose to include, be sure to stick to a clear, consistent title structure across all products. If you want to include the product’s brand name, ensure it’s always included in the same position within your product title – don’t tack the brand name onto the end of some products but lead with it for others. A consistent structure not only helps customers to scan listings more easily, it also enables site search algorithms to categorise and rank your products more consistently.

Ecommerce product description optimisation

If product titles are your appetiser, your product descriptions are your main course. Optimising your product description is potentially the single most important part of your ecommerce content strategy.

So, all well and good, but how to go about optimising? To drive ROI, your product descriptions need to go further than simply listing features. Start by asking yourself: What problem does this product solve? What outcome is my customer trying to achieve? Use the answers to these questions to highlight your product’s benefits.

As Harvard Business School Professor Theodore Levitt famously put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” In other words, your product description should make it immediately clear how this specific product will help the customer achieve the result they’re looking for.

Your product description is also where your brand’s voice should shine through, helping your product resonate with customers on an emotional level. Use tone of voice within your product description to communicate your brand’s identity. Is your brand more playful and quirky, or are you aiming to evoke luxury and prestige? With the right tone, a great product description can help promote your brand’s values, beliefs and philosophy, effectively aligning with your customers’ own current or aspirational values.

Best-in-class product description examples from top brands

Ecommerce technical specification optimisation

Once a customer knows a product meets their functional needs, their next question is always: Will it fit into my life? For many purchases, especially high-ticket items like appliances or furniture, technical specifications are crucial. Nothing should feel too dry or boring for your content optimisation strategy – the importance of all those nitty-gritty details simply can’t be understated.

Think of the last time you bought a fridge freezer or similar large appliance. I’m willing to bet that you looked at its height and width before purchasing – you needed to know it would fit in your space. And if you couldn’t find the product’s dimensions, that was probably a dealbreaker. In fact, in 2023, . Incomplete or unclear technical specifications can cause doubt, leading to bounce, cart abandonment, or costly returns.

This is where detailed, structured product attributes come in. The types of specs you should include in an optimised ecommerce listing vary significantly by product category, but typically cover key data points like:

• Colour – Is it matte black, chrome, or brushed steel?

• Size – Is it compact, medium, or full size?

• Gender – If applicable for fashion or personal care products.

• Dimensions – Height, width, depth; critical for fit.

• Speed – RPM for tools, spin speed for washing machines.

• Material type – Stainless steel, soft organic cotton, etc…

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Goal 2: Optimise ecommerce content for SEO 

Alongside optimising your ecommerce content for customers, your second core focus should be that content’s visibility in search engines. After all, great content only drives results if people can find it. Despite the rise of AI search and the growing influence of social commerce, Google remains the dominant product discovery channel. In fact, every minute, ! For ecommerce specifically, That means your product titles, descriptions, and metadata all need to rank as well as inform and convert. Ignoring SEO means you may as well open your ecommerce store on Mars – you won’t have any footfall to speak of.

Ecommerce keywords strategy

Keywords are the specific words and phrases that potential customers type into search engines when they’re looking for products. Optimising your ecommerce content with the right keywords ensures your products are discoverable in search results, on your own site as well as search engines like Google. This strategy, known as keyword optimisation, has the potential to improve your ecommerce content’s visibility, increase organic traffic, and ultimately drive conversions.

To optimise effectively, brands must use keyword research tools to identify high-volume, relevant terms that match user intent. For example, shows that in the UK, “sunscreen” consistently outperforms “suncream” in search interest, even though both refer to the same type of product (and suncream is actually the more localised British term). By updating your product titles and descriptions to reflect the more commonly searched term – in this case, “sunscreen” – you increase the likelihood of ranking higher on search engine results pages.

Always keep in mind that successful ecommerce content strategy doesn’t mean stuffing in keywords anywhere and everywhere you can. Rather, an effective SEO strategy will meaningfully integrate keywords into well-written, informative content.

By combining keyword research with strategic content optimisation, ecommerce brands can significantly boost their products’ discoverability and conversion potential.

Let’s chat about ecommerce content optimisation

Fun88������ are working at the forefront of large scale product page optimisation for ecommerce and travel retailers. We work closely with customers to help them create AI generated descriptions that are optimised both for their customers as well as search engine ranking, with big impact for ROI. Check out our ROI calculator below or to chat about how we can help revamp your ecommerce content strategy.

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