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In the past few months, AI-driven search tools like ChatGPT have rolled out major updates that transform how products are found and recommended.

This ultimate guide for ecommerce breaks down the latest developments in AI-driven search and, crucially, how you can optimize your product pages so that your business stays front-and-center. 

Business managers have increasingly turned to smart technology in aiding company functions. Artificial Intelligence has long been a buzzword in many business sectors, however only recently started proving to bring real, tangible business benefits.